Pricing presents marketing managers with one of their most powerful levers for maximizing profits and shareholder value. This course addresses strategic and tactical pricing issues and identifies profit-boosting changes in pricing practices across a range of professional contexts.
Overview
Overview
Any sales, marketing or product personnel whose responsibility is to develop an effective pricing and communication strategy for products/services
- All plant Design Engineers/Project Managers
- Maintenance Managers
- Key Materials Personnel
- Planning & Scheduling Managers
- Others designated by Training Matrix
Course Features
- Lectures 16
- Quizzes 0
- Duration 14 Hours
- Skill level All levels
- Language English
- Students 25
- Assessments Yes
Curriculum
Curriculum
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Module 1 : Issues & Challenges with Pricing Products
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Module 2 : Factors Affecting Pricing Decision: Internal vs External
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Module 3 : Pricing Influence Puzzle
- Customers & Value
- Costs/Profit: Impact of profitability when dealing with cost & volume
- Industry & Competition: Porter’s Model & Market share issues
- Types of costs to consider: Fixed and variable, Direct and Indirect
- Marketing Mix: How it affects pricing strategies
- Impact of Life-cycle state on products, technology & market adoption
